People from all around the world use symbolic representation to make their identities different and unique from others. People used to have their tribal flags on which they had their symbols or you can say their identity. Today, as the world has achieved so much success in development in different sector and there are several companies from east to West which are providing different services successfully. But despite their unique business and services, another important factor that makes them stand out in the market is their logo or brand identity. So let’s discuss the importance of a simple logo, but going into that, let’s make it clear what does it mean when we say a simple logo?
What is meant by a simple logo?
A simple logo is one that has only basic elements and is versatile enough to be used at every place (from digital to the printed world).In design, there is a famous saying that “Less is more”
Because many people cannot remember the difficult things. A simple logo has the power to convey the message and is also easy for people to remember and identify whenever they see the simple logo rather than any fancy logo.
Significance of Simple logo designs.
A simple logo can help you make a difference from your competitor and can create trustworthy connectivity with your customers. A simple logo is important because it has:
- Clarity to communicate
- Easy to remember
- More appealing
- Applicable on all items
- Don’t affect by trends
The clarity to communicate:
A complex logo configuration’s message is also complex to understand. Remember your identity helps you get Consumers. If your identity is not clear and powerful enough to communicate to the consumers then they can misunderstand or misjudge your services or marketing position as well. Therefore, simple logo designs are preferred as they have clarity
Easy to remember:
The 2nd point is the ease that consumers will have if you have the simple logo as your brand identity. This is a common observation that people tend to remember easy things or information. So if your logo is memorable then definitely it will help you grow your business. The more people know you, the more they will use your services.
There is a fact that “simplicity attracts”. It is true in all aspects, also in graphic designs. If your brand identity (logo) is more appealing than your competitor’s, then congrats! you will have a good growth than your competitor. A more appealing logo can automatically attract people and build trust even without advertisements.
Applicable on all items:
Today, online presence is also very important just like a physical presence. You will require a brand identity that is good enough to be applicable on digital platforms (favicon, site logo, ads) and printed items such as business cards, letterhead, etc. As simple logos are applicable on different items, therefore, it is preferred.
Do not affect by trends:
Trends, shift the thinking style of people and therefore can damage your efforts if you are not up-to-date enough to compete with the latest requirement of your field. A few decades ago, logos were complicated and had a lot of elements, for example, apple’s first logo which was not a simple design, but a pictorial version of different elements. Apple learned its mistake and rebranded over time to achieve simplicity and minimalism. But what about those who were already using the simple logo at that time such as Coca-Cola. They knew the power of simplicity and had never faced any difficulty due to trend change.
How do Google and Apple realize the power of simplicity?
Big brands like Google and Apple were also not aware of this point and how important is simplicity in brand identity. If you want to stand out in the market then you need uniqueness. Let’s take an example of Google and Apple’s logo transformation from their initial days to the current designs.
Google’s logo transformation from 1997 to 2015
Apple’s Logo transformation from 1976 to 2017
Now, we hope that you fully understand the power of simplicity in logo design. Simple design is appealing, versatile, and memorable, which are the basic characteristics of a good brand identity. So never miss this point, if you are a designer who is going to make a brand identity or a consumer who is going to buy a logo for his brand.